‘Mulan’ Release in Disney+ | Watch Online in Disney+

“Mulan,” a live-action remake of the 1998 animated hit, was released online Friday after the pandemic prompted Disney to scrub its U.S. theatrical rollout. To see the film, customers of its $7-a-month Disney+ service have to pay an additional $30 -- an approach the company hasn’t attempted before. Disney is releasing the film in theaters in countries that don’t have a streaming platform.

In July, Disney put “Hamilton” -- a filmed version of the Broadway show -- on its streaming service at no additional cost. “Hamilton” generated a 79% or one million increase in week-over-week app downloads the weekend it was released, Sensor Tower said.

The numbers only reflect downloads from the Apple Inc. and Google online stores and not other ways that customers could subscribe to Disney+ and purchase “Mulan,” such as through devices from Roku Inc. and Amazon.com Inc.

The unusual premium video download is considered a test of whether streaming subscribers are willing to pay extra fees to purchase content. The Covid-19 crisis, which shut down theaters around the world, has prompted Hollywood studios to experiment with different release strategies. Comcast Corp.’s Universal Studios made its “Trolls World Tour” film available online in April for a $20 fee.